Launching something and want to put a ™ on your brand name? Good idea! You don’t need a lawyer or any paperwork to use ™. Anyone can use ™, right away. Here’s how to type it anywhere.
Trademark Symbol Quick Reference
| Symbol | ™ |
|---|---|
| Name | Trade Mark Sign |
| Windows Alt Code | Alt + 0153 |
| Mac Shortcut | Option + 2 |
| Unicode | U+2122 |
| HTML Entity | ™ |
| HTML Decimal | ™ |
What Is the Trademark Symbol?
The ™ symbol denotes claim of trademark on a brand name or logo, even though it may be unregistered. Anyone can use ™, and it’s often used by startups and creators who haven’t filed for (or don’t plan to file for) an official trademark.
How to Type ™ on Windows
Alt code: Alt + 0153 (not 0174 – that’s for ®!).
Word trick: type ™ – autocompletes.
Emoji panel: Win + . > “trademark”.
How to Type ™ on Mac
Option + 2. Easy to remember.
How to Type ™ in Microsoft Word
Type ™ – autocompletes to ™.
Option 2: 2122 + Alt+X.
Option 3: Insert > Symbol.
How to Type ™ in Excel and PowerPoint
(tm) auto-completes, or use Alt+0153 or Insert > Symbol.
How to Type ™ in Google Docs and Sheets
Insert > Special characters > “trademark”.
How to Type ™ on Chromebook
Ctrl+Shift+U, 2122, Enter.
How to Type ™ on iPhone and Android
iPhone: 123 > #+= > look for ™.
Android: ?123 > =[ > look for ™.
How to Type ™ in HTML
| Format | Code |
|---|---|
| Named | ™ |
| Decimal | ™ |
| Hex | ™ |
How to Type ™ in CSS, JavaScript and Python
| CSS | JavaScript | Python |
|---|---|---|
"\2122" |
"\u2122" |
"\u2122" |
Troubleshooting
- 0153 not 0174! (™ vs. ® – easy to mix them up!)
- ™ auto-correct is Word or Office only.
- Box glyph – font issue.
- Anyone can use ™, as opposed to ®.
- Copy from this page.
Frequently Asked Questions
What does ™ mean?
™ claims trademark rights over a brand name or logo without formal registration. It is a public notice that you consider the mark yours.
Alt code?
The Alt code is 0153 — not 0174, which is ®. Hold Alt, type 0153 on the numeric keypad, then release.
Mac?
Press Option + 2 on a Mac. The ™ appears instantly wherever your cursor is.
Unicode?
The Unicode code point is U+2122. In HTML you can write it as ™ or ™.
™ vs. ®?
™ is an unregistered claim anyone can use from day one. ® means the trademark is officially registered — only use it after registration is complete.
Do I need permission to use ™?
No. Anyone can put ™ on their own brand name or logo without filing anything. It simply signals that you claim trademark rights.
HTML?
Use the named entity ™ in your HTML. The decimal ™ and hex ™ forms render the same.
In Word?
Type ™ and Word auto-corrects it to ™. Alternatively, type 2122 then press Alt+X, or go to Insert > Symbol.
Should ™ be superscript?
Yes, ™ is conventionally shown as a superscript at the top right of the brand name. Most fonts render it that way automatically.
Copy-paste OK?
Yes, ™ copies and pastes cleanly across apps, browsers, and social platforms. If it ever appears as a box, switch to a standard font.
Conclusion
Alt+0153 / Option+2. Word: ™. Code: ™. ™ vs. ® isn’t 0174!